Tops Fresh Market Supports The Wounded Warrior Project


 — IGA Donates $265,000+ to Wounded Warrior Projectredding

Tops Fresh Market Contributed to the Cause

IGA today announced a donation of more than $265,000 was made to Wounded Warrior Project (WWP) as a result of the second annual IGA Exclusive Brands marketing event that ran in participating IGA stores from Memorial Day weekend through Labor Day weekend of 2012.

During the promotional period, IGA donated a portion of the proceeds from the sale of IGA Exclusive Brand water, featuring specially marked WWP packaging, resulting in more than $171,000 of the donation.

Kraft contributed in IGA’s name an additional $50,000 donated in exchange for the positioning of beverage mix displays featuring Crystal Light, Kool-Aid, Country Time and MiO liquid water enhancers in IGA stores during the promotional period. IGA retailers’ own fundraising efforts and the IGA WWP Golf Tournament held in the summer of 2012 made up for the remaining amount of nearly $45,000. This is an increase of more than $145,000 dollars from the $120,000 donation made in 2011.

Tops Fresh Market contributed to the success of the event, selling IGA/WWP water. In addition to water sales, Tops Fresh Market promoted the campaign by selling $1.00 Pin Up Flags.

“We at Tops Fresh Market are very pleased to be able to use this IGA Brand water promotion to raise much-needed funding to help wounded service members with everything from physical health and wellness, counseling, family aid, and job assistance,” Dean Ryan, Tops Fresh Market owner said.

According to WWP, over 50,000 servicemen and women have been injured in the recent military conflicts. In addition to the physical wounds, it is estimated as many as 400,000 service members live with the invisible wounds of war including combat-related stress, major depression, and post-traumatic stress disorder (PTSD). Another 320,000 are believed to have experienced a traumatic brain injury while on deployment.

Tens of thousands of Wounded Warriors and caregivers receive support each year through WWP’s 18 diverse programs and services that are uniquely structured to nurture the mind and body, and encourage economic empowerment and engagement.


The Independent Grocers Alliance (IGA) is the world’s largest voluntary supermarket network with aggregate worldwide retail sales of more than $31 billion per year. The Alliance includes more than 5,000 Hometown Proud Supermarkets worldwide, supported by 36 distribution companies and more than 50 major manufacturers, vendors and suppliers known as IGA’s Red Oval Family partners. IGA has operations in 46 of the United States and more than 30 countries, commonwealths and territories.

About Wounded Warrior Project

The mission of the Wounded Warrior Project® (WWP) is to honor and empower wounded warriors. WWP’s purpose is to raise awareness and to enlist the public’s aid for the needs of injured service members, to help injured servicemen and women aid and assist each other, and to provide unique, direct programs and services to meet their needs. WWP is a national, nonpartisan organization headquartered in Jacksonville, FL. To get involved and learn more, visit

This story is contributed by a member of the community and is neither endorsed nor affiliated with Record Searchlight.

This story is contributed by a member of the Redding community and is neither endorsed by nor affiliated with this site.


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